Bankers may have a reputation for being old-school, but their rapidly growing digital-ad budgets are in step with the rest of the business world. Banks can both gather valuable demographic data from who clicks on their ads and better measure returns on their investments.
from American Banker http://www.americanbanker.com/news/consumer-finance/banks-online-ad-spending-soars-in-quest-for-trackable-data-1091392-1.html
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